If you're a property owner, you've got a golden opportunity to turn your investment property into a consistent money-maker. In today's post, we'll explain the role of advertising in the world of property rentals.
With so many other established rentals, you'll need to go the extra mile to make yours stand out. There are many rental marketing strategies out there, so keep reading and we'll tell you what you need to do to boost rental bookings in 2024.
1. Write a Detailed Listing
Your first step in the rental property marketing process is to create your property listing. Listings need to be as detailed as possible to give your potential guests a strong idea of what they're paying for.
You also need to include plenty of professional-quality photographs of the property, amenities, as well as the surrounding area. Once you're happy with the listing, post it on the rental platform(s) of your choosing.
2. Consider Paid Advertising
Posting your listing and waiting for guests to book isn't a strong marketing strategy. You need to be proactive if you're going to compete with established rentals in Chandler.
There are various types of digital marketing tactics you can use. One popular move is to optimize rental SEO, which can help your listing rise through the ranks. You can maximize visibility by using the right keywords in your listing and optimizing your images.
Another thing is to use paid ads. You can boost your property listing to the top of the search page with paid ads. A few dollars here and there is nothing when the ads are helping you secure more bookings.
3. Smart Pricing and Deals
One important thing that every new rental owner should understand is how to price the unit. The thing that more established rentals have on you is reviews from happy guests. You can't compete with their reputation in the beginning, but you can compete with their rates.
By competitively pricing your unit, you can attract more guests. You should also consider sliding scale pricing, which will have you lowering your rates during the slower season and bringing them back up during the busier season.
You can boost rental bookings even more by offering deals. For example, you could offer a discount for last-minute bookings, longer stays, or repeat customers.
4. Obtain Reviews
As mentioned, you need to build your reputation to secure more guests in the future. Every potential guest is going to look at your rating and read reviews before booking.
With each happy guest that checks out of your unit, make sure to ask them to leave you a good review. The more good reviews you have, the less you'll need to focus on marketing in the future.
The Effect of Rental Marketing Strategies
When you develop strong rental marketing strategies, you'll have no problem with rental bookings. Remember, the more bookings you have, the busier running your rental will be.
If you're feeling overwhelmed by your duties, it might be time to hire a property manager to help. At Aloe Property Management, we've helped countless Chandler rental owners market units, manage bookings, and look after guests. Contact us today to learn more.
